This 57th edition of the conference carried the theme Future-proofing Business to Thrive, focusing on the challenges and opportunities shaping the poultry sector. the event was a valuable opportunity to gain insights into economic trends, policy changes, sustainability, and the next generation of talent in poultry production.
ABN Broiler Account Manager, Murray Brown attended the conference and shared his key takeaways, with one session standing out in particular.
For Murray, the highlight of the event was former Chief Economist at Lloyds Bank Commercial Banking, Professor Trevor Williams, who’s session focused on the world economy.
“Trevor’s presentation really made us think about the economic forces at play, not just in agriculture, but across all industries. He offered a clear view of the challenges ahead and, more importantly, the opportunities available to businesses so they can adapt,” says Murray.
“Trevor’s discussion on future-proofing the UK economy resonated strongly. His session sparked conversations on how the poultry industry can remain competitive amid rising costs, and increased consumer demands.”
Beyond Trevor, the conference featured a range of insightful discussions. Tom Bradshaw (NFU President) and Daniel Zeichner (Minister of State for Food Security and Rural Affairs) debated the latest UK government budget and its impact on agriculture. Ruth Edge (KFC UK & Ireland) outlined the company’s sustainability commitments, while Dr James Bentley provided a perspective on the Better Chicken Commitment.
After lunch, the Young Guns session, sponsored by ABN, showcased emerging talent in the industry, with Tom Wareham, Dr Bushra Schuitemaker, and Ivory Arden sharing their work and ambitions for the future of poultry farming. The conference closed with sessions from Awal Fuseini (AHDB) on Halal meat production and Judith Batchelar OBE on building resilient, sustainable food systems.
“Following on from the conference the evening was an opportunity for all in attendance to enjoy a drinks reception followed by a sit-down dinner which allowed attendees to network with those from across the egg and poultry industry.”
“Listening to such a wide range of speakers and networking with industry peers made EPIC a fantastic conference. Events like this allow us to discuss both challenges and successes, so that as one industry, we can thrive in an everchanging economy,” concludes Murray.
